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If you have been trying to make money online for any substantial period of time you will probably have heard at least once that niche marketing is the way to do it.
There is good reason for this. Particularly as a newcomer, there is no point stepping into the arena of people with 10 times your experience and trying to sell online marketing products for example. Much smarter is it to focus on your own carefully selected niche market with far less competition and potential for easy profit.